About Frank

Formerly involved with Purina, Pedigree Chum, Bakers Complete and the Science Diet, DecaDent chairman and honourable chief executive
Sir Frank Labrador spends much of his time keeping a watchful eye on the company’s progress and the biscuit barrel; not necessarily in that order.

Although his office door is always open, Frank has eschewed many of the more conventional business communication tools such as the mobile phone, email and video conferencing, preferring to hold his meetings face to face over a light snack at the company’s headquarters.

Renowned as a dogged but fair negotiator, appointments to meet Frank are not always
necessary. As long as he’s not asleep, nor attending to his personal hygiene, he is pretty much available to anyone whom offers him either a hug, a tickle behind his ears or a Bonio; not necessarily in that order.

Speciality

Pedigree Chum

80%

Bakers Complete

70%

Purina

50%

Crufts

95%

Biscuits

100%
Frank DecaDent