About Joe

Joe Studied Electrical / Mechanical engineering at Soundwell College and Oxford Polytechnic before joining the dental industry in 1994. Starting with Minerva Dental as service engineer covering the South West region where he gained technical experience with many leading dental equipment manufacturers, Adec, Belmont, Cattani, Durr, Sirona to name but a few.

Moving on from installing and repairing equipment in early 2000 to surgery design and equipment sales, then later back to Technical Support, Training and customer support for Henry Schein Dental learning the importance of good customer service and support.

Having previously introduced Tony Clark to Minerva / Henry Schein in 2007 , Tony later repaid the favour by introducing Joe to the Decadent team.

When not working on Dental equipment Joe likes to ride his Motorcycle, listen to music, playing guitar and general unwinding with friends.

Contact Joe


Technical Ability




Customer Focus


Rock Star Guitar Skills


Dad Dancing Skills